There's something a little bit different about Masa Toyota. I'm not sure if it was the bright pink polo shirt he was wearing when we first met, his big toothy grin contrasting with broad shoulders, sun leathered skin and a constant stream of cigarettes, but I think we all knew he was a book certainly not to be judged by it's cover.
I had the opportunity to visit Lakeside Farm as a part of a research trip to Shinraicho- a small farming village on the shores of Lake Biwa in Shiga prefecture. The farm was founded three years ago by Toyota-san who used to be a sales person in the apparel industry. Feeling disconnected and disenchanted with his job, and bubbling with a desire for tangible skills he ventured into agriculture 8 years ago. The farm currently employs three people: Toyota, Tanaka and Moriuchi. Tanaka has been with the farm since it's inception, and is solely responsible for the management of sales and distribution. Moriuchi joined the team this year and is responsible for production.
Emi Do: Exploring ideas in small scale agriculture: feasibility, viability, relevance and resilience.